Post by account_disabled on Jan 23, 2024 5:33:20 GMT -5
A common mistake is that the company is active on several channels at the same time, but does not take the time to examine what brings in the most customers and money. Rank the channels you use based on these: Which one is closest to the previously defined personas? Which one is closest to your business model? What are your team's strengths? PPC ads, , PR, or something else? In comparison, the source of growth for most large companies is a single channel. At HubSpot, this is, for example, content marketing, in the case of Instagram, virality . sharing images with each other, or at the recently acquired LinkedIn, email.
The rise and fall of marketing channels There is no general Industry Email List rule for finding the right marketing channel , it works differently in every industry. It is also worth knowing what the emerging new channels are and whether they can be used to reach your target group. If you enter a popular new channel at the right time, you can acquire new users more easily than if you try it in the landing branch. Advice for the product market fit phase: What should you focus on? The goal is not only to acquire new usersvisitors, but also to retain them.
The retention rate needs to be improved and how much they stick to your product must be measured. Who should your team consist of? Now is the time to hire people and build a team. Look for people who can handle multiple roles: . full-stack marketers, who are able to experiment with several marketing channels in order to find the ideal one, and full-stack developers, who see through your entire product and later can even coordinate a team of developers. What do you spend on? Be careful with money, but it can be spent on hiring new people. The software required to promote the product and the costs of finding the ideal marketing channel are also real expenses.
The rise and fall of marketing channels There is no general Industry Email List rule for finding the right marketing channel , it works differently in every industry. It is also worth knowing what the emerging new channels are and whether they can be used to reach your target group. If you enter a popular new channel at the right time, you can acquire new users more easily than if you try it in the landing branch. Advice for the product market fit phase: What should you focus on? The goal is not only to acquire new usersvisitors, but also to retain them.
The retention rate needs to be improved and how much they stick to your product must be measured. Who should your team consist of? Now is the time to hire people and build a team. Look for people who can handle multiple roles: . full-stack marketers, who are able to experiment with several marketing channels in order to find the ideal one, and full-stack developers, who see through your entire product and later can even coordinate a team of developers. What do you spend on? Be careful with money, but it can be spent on hiring new people. The software required to promote the product and the costs of finding the ideal marketing channel are also real expenses.
