Post by account_disabled on Feb 17, 2024 4:31:03 GMT -5
International branding involves a series of processes that must be built on strategic foundations and maintained with scientific principles. As a result of this process, carried out within the scope of universal marketing principles, the aim is for the business and/or brand to dominate the global market or improve its existing dominance. International branding has some differences compared to local branding. Even if the same product is to be sold on the international platform, details such as choosing universal brand names are in question. The clearest example of this is; The exported products of the Arçelik brand are sold under the name BEKO.
There are many similar Business & Consumer Email List examples that, in fact, brands operating locally and generally with a single brand may lead to the formation of more major brands. An example of this is the BOSCH brand from the same sector. BOSCH, a global brand, is sold under the same name all over the world, but it should be added that a long road has been walked on this path. Although the volumes of the two brands we compared are equal in the local market, it must be admitted that BOSCH has a very serious brand value in the international market. Of course, the process should be started by evaluating which market the product is suitable for and whether it is exportable.
If the product is something that will remain local, there is no need to invest in becoming a global brand. However, if export is considered, qualified brand management will be mandatory. Let's talk about the work to be continued towards branding. Branding Strategies and Global Marketing Branding strategies are methods used by businesses to gain competitive advantage in international markets and increase brand value. With globalization and digital transformation, it has become important for businesses to consider their branding strategies from an international marketing perspective. Global marketing involves the process of understanding consumer segments in different countries, following market trends, and adapting products/services to suit cultural and geographical differences.
There are many similar Business & Consumer Email List examples that, in fact, brands operating locally and generally with a single brand may lead to the formation of more major brands. An example of this is the BOSCH brand from the same sector. BOSCH, a global brand, is sold under the same name all over the world, but it should be added that a long road has been walked on this path. Although the volumes of the two brands we compared are equal in the local market, it must be admitted that BOSCH has a very serious brand value in the international market. Of course, the process should be started by evaluating which market the product is suitable for and whether it is exportable.
If the product is something that will remain local, there is no need to invest in becoming a global brand. However, if export is considered, qualified brand management will be mandatory. Let's talk about the work to be continued towards branding. Branding Strategies and Global Marketing Branding strategies are methods used by businesses to gain competitive advantage in international markets and increase brand value. With globalization and digital transformation, it has become important for businesses to consider their branding strategies from an international marketing perspective. Global marketing involves the process of understanding consumer segments in different countries, following market trends, and adapting products/services to suit cultural and geographical differences.
